Giving customers what they want — and expanding your business

April 1, 2011

rosemaryOrganic food and products is just one example of an industry that’s exploding due to customer demand. Statistics from the Organic Trade Association tell us that over the past 20 years, the industry has grown from $1 billion to nearly $25 million.

The Indianapolis Business Journal had a great story today about one local business taking advantage of that boom — Indianapolis-based Green B.E.A.N. Delivery, based in Indianapolis, an organic food-shipping and farming company. They started with an investment of less than $50,000, and now bring in $5 million in sales, the story explains.

What’s the lesson to be learned from this?

Green B.E.A.N. Delivery is only four years old. They came in to an industry while, although it had already grown significantly, had plenty of ceiling left to it. They invested a significant amount of money, and focused on one service before expanding into others. And it established its business in one city at a time before moving into the next.

And especially, the owners are looking ahead to see what the untapped markets are (broccoli, in this case) and working to expand in those areas, especially.

Have you used any of these principles in your own business — starting in one area, making a significant investment, expanding hard into untapped markets? Did it work for you as well as it’s worked for Green B.E.A.N.? Share your experience in the comments below.

This post is brought to you by the good folks at Dale Carnegie Training of Central Indiana, providers of professional development and management development courses and information in Indiana. We would love to connect with you on Facebook.

Photo by Kristin Lukowski

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