Why Having an Online Presence is Important and How to Maintain It

June 28, 2011

Having an online presence can take your business further than you could before the development of the Internet or social networking websites. There are many reasons why having an online presence is important, but most importantly, you need to maintain a positive presence. Here are some tips to help you maintain your positive online presence and reasons why having one at all is important!

Having an online presence allows you to be “open for business” 24 hours a day, seven days a week. Your online store or social networking website will never close, it doesn’t require anyone to watch over the website, and the barrier of time zones is non-existent. You are able to reach a global audience instead of just your local market, creating new venues for cliental all over the globe. You are able to sell your products and services online, also helping customers who are not local to your business. You can advertise and promote your services on a technology that most people spend hours of the day on. Having an online presence also allows for your customers to give you feedback and for you to give instant feedback in return to your customers.

Think of your online presence as just another reputation that your company needs to uphold; sometimes you have to take a chance to reach your customers. Dale Carnegie once said: “Take a chance! All life is a chance. The man who goes farthest is generally the one who is willing to do and dare.”  But what if you go too far in your chancing and put your online reputation at stake? Here are some ways to maintain your online presence despite the risks you may take.

First, you need to monitor your online presence. If you let your website run itself, you’re allowing it to run a course of destruction. You need to keep your eye on good reviews as well as the bad. Too many bad reviews, even if they are justified, will forgo any chance of your customer’s restoring any good faith in your company. If you are receiving positive reviews, make them known! Promote the positive to gain more trust with your customers.

Secondly, you need to be continually building relationships with your customers as well as other companies. If you make your company an active, prominent voice of an online networking website, your company could become a household name. You can increase your popularity, which will eventually recruit more customers.

Lastly, you don’t have to go it alone. There is a variety of social networking managing websites that can do the work for you. Websites like TweetDeck can allow you to manage all your networking websites at once instead of logging into each one separately. You can manage your websites more quickly and more efficiently when you get a little help from technology. And in return, the same is true for your company; get a little help from technology to expand the limits of your business!

This post is brought to you by the good folks at Dale Carnegie Training of Central Indiana, providers of professional development and management development courses and information in Indiana. We would love to connect with you on Facebook.

Photo credit: Mephit Blue

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