Learn more about Referrals and Revenue in Indianapolis

August 11, 2011

Referrals can be a business builder when curated effectively.

It’s been said more than few times: In business, it’s all about who you know. Nowhere is this more true than when it comes to the topic of referrals.

The Indy Chamber is hosting a Referrals & Revenue marketing seminar in partnership with reachmore and hosted by Franklin University. Attendees can expect a step-by-step workshop on how to generate referrals and revenue. You may attend a lot of local events, but how do you get a return on your investment?

During this seminar, you will learn:

  • How to “work a room” to find the contacts that will help you build your business.
  • How to identify and create “win-win” partnerships.
  • How to create a system that produces a consistent flow of new referrals.
  • How to track and monetize your networking activity.

So what are some things to keep in mind when it comes to referrals? Dumb Little Man, Tips for Life, offers a few suggestions:

Ask every client. Don’t simply assume that they’ll refer you to the other people they do business with. Ask every client if they know someone who could use your services. Explain the value it provides to them as well.

Be specific in your request. Let them know exactly the types of clients you are looking for. Dumb Little Man gives this example: “My specialty is working with clients who have complex technical needs and over 100 employees.” Or “Do you have any friends in executive level positions like yourself who need help with their stock options?” or “I enjoy working with clients like you and your family who need to save a lot in estate taxes. Do you know anyone like yourself who would also benefit from my services?”

Get the proper contact information. Referrals won’t do you any good if you can’t get a hold of people. If your client has to get back to you with that information, make sure you follow-up with them. Plan to make it a fun first meeting by meeting them for lunch or a golf outing.

Are there any tips you’d add to this list? Let us know in the comments section.

This post is brought to you by the good folks at Dale Carnegie Training of Central Indiana, providers of professional development and management development courses and information in Indiana. We would love to connect with you on Facebook.

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