A ‘Pinteresting’ Take on Dale Carnegie’s Human Relations Principles

February 16, 2012

If you haven’t yet heard of Pinterest, it won’t be long before someone sends you a link via FB, Twitter or email to view a pin

Last week, I received a referral email from a dear friend who saw and recommended a product pin she thought I would like. 

Pinterest’s viral traffic is growing exponentially as it grew from 2.5% of referral traffic in December to 3.6% of the referrals in January. That’s impressive growth considering that the referral rate of traffic was only .17% last July. 

Now that I’ve taken an official pinterest, I wanted to share how the site embodies Dale Carnegie’s Human Relations principles. 

#2 Give honest, sincere appreciation.  When I first clicked on the link to view the pinterest image my friend had sent me, I was able to view it instantly, however I was unable to browse all of the other images.  Because my curiosity was piqued, I searched for a ‘Register’ link high and low, however all I could find was a ‘Request an invite’ link.  I was shocked since this was the free first web site I’ve encountered in 18 years that required me to request an invite to join

I immediately requested an invite and received a confirmation email with a thank you message which stated, “Hi- Thanks for joining the Pinterest waiting list. We’ll be sure to send you an invite soon.  In the meantime, you can follow us on Twitter. You can also explore a few pins.  We’re excited to get you pinning soon!  – Ben and the Pinterest Team.” 

#3 Arouse in the other person an eager want. I clicked on the link to view some pins in the confirmation email I received and wondered when I would be invited to join.  An hour flew by, two, three and four hours more, yet no invitation appeared in my inbox.  I checked my junk box, but saw nothing.

A few hours later, I checked my inbox again, eagerly awaiting the invite to join and was disappointed when no message appeared.  Next, I googled pinterest wait time and learned that it could take hours or days, or even weeks to receive an invitation.  There are even message boards, blog posts and articles dedicated to educating people on how to receive an invite faster.  For example, the author of the Sorta Crunchy blog recommends that people ask someone they know who is on Pinterest to invite them. Sorta Crunchy blogger stated that she receives 25-75 Pinterest invite requests per day…and that although it may take a couple of days, she will happily send an invite to the requestor.

#8 Talk in terms of the other person’s interests.  The beauty of Pinterest is that it allows users to organize images of anything- favorite products, recent crafts, favorite quotes, etc.  into boards for specific categories. When a user “pins” something new, his/her followers will see it. They can like, comment or re-pin it to their boards, and most will share it with their social network.

Although I’m not certain when I’ll receive an invite to join, one thing is certain: Pinterest enables its users to apply the Dale Carnegie Human Relations principles based on its user protocol and is definitely worth taking a pinterest in. 

This post is brought to you by the good folks at Dale Carnegie Training of Central Indiana, providers of professional development and management development courses and information in Indiana. We would love to connect with you on Facebook.

Photo Credit:  Pinterest

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