Leads are the most important aspect of both business and sales. Across Indiana, there are groups galore that meet every day of the week in a variety of settings. But before you can get good quality leads that support your professional and business growth, you have to be visible and be relationship focused. Taking the strategies directly out of How to Win Friends and Influence People and applying them in every situation is a great way to network. Being genuine with your interests, remembering names, and being a great listener are ways to open both doors and relationships. But it always takes additional planning and preparation.
In networking opportunities, it is critical to be one of the first there and one of the last to leave. Meeting good people is the primary purpose. You also want to meet people like yourself. No one wants to recommend another professional if they are not liked enough to connect and do business with on a regular basis.
It is okay to be selective as you build your networking connections. At this meetings, try to accomplish the following objectives:
- Be friendly, helpful, and sincere
- Exchange ideas, information, resources, and energy
- Have a positive professional agenda
- Be short with an introduction for that positive first profession
- Get a business card and check the person out across social media
- Look for the connectors who seem to know the room
- Learn one new thing you did not know before
Leads for new business always come from both relationship and camaraderie. It takes some time for that visibility to grow and flourish; but having those relationships in place really helps when there is a career change or an adjustment in business. There is always strength in numbers. So go and N.E.T.W.O.R.K. (Now exchange trust where opportunity really knocks) and find those good people.
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