The Secret of Harnessing Reserve Power

June 25, 2013
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ID-10041471Whether you’re preparing to sell a product, give a presentation, or write the next great American novel, the secret to success is collecting more material and more information than there is any possibility of employing. Collecting an overwhelming amount of facts and statistics regarding your subject matter will give you additional confidence. It will have an effect on your mind and heart and whole manner of speaking.

In his book, “How to Develop Self-Confidence & Influence People by Public Speaking,” Dale Carnegie tells the story of Ida M. Tarbell, a well-known historian of the Standard Oil Company.

While in Paris, Miss Tarbell was contacted by Mr. S. S. McClure, the founder of McClure’s Magazine. He asked her to write a short article about the Atlantic Cable. She accepted the assignment and went to London to interview the European manager of the principal cable, and obtained sufficient data for her assignment.

But she didn’t stop there. She wanted a reserve supply of facts; so she studied all manner of cables on display in the British Museum; she read books on the history of the cable and even went to manufacturing concerns on the edge of London and saw cables in the process of construction.

Why did she collect ten times as much information as she could possibly use? She did it because she felt it would give her reserve power; because she realized that the things she knew and did not express would lend force and color to the little she did express.

As a creative writer, I know that the secret to building memorable characters is for the author to know his or her characters through and throughout, whether or not most of that material ever makes it to the page. To do anything less would result in what is commonly known in authors’ circles as creating “cardboard characters.”

The way to develop reserve power is to know far more than you can use, and to have a full reservoir of information at your disposal. In preparing a speech or sales presentation, use the methods that Ida Tarbell employed in preparing her article on the Atlantic cable. You will feel more comfortable and better prepared, and your audience or prospect will view you as an expert on the subject matter.

This post is brought to you by the good folks at Dale Carnegie Training of Central Indiana, providers of professional development and management development courses and information in Indiana. We would love to connect with you on Facebook.

Photo credit: freedigitalphotos.net/digitalart

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One Response to The Secret of Harnessing Reserve Power

  1. Alycia on September 10, 2015 at 7:15 am

    I agree with you Jim because I beviele learning is the ultimate way to get what we want in life and I’ve discovered that there are two enemies of learning . . . As an individual these are the biggest obstacles in our way.The 1st Obstacle In The Way Of Learning: “I Knew That”Why is this a disaster waiting to happen on your journey for enlightenment?Peter Ouspensky wrote a book called, “The Psychology of Man’s Possible Evolution”.Right out of the gate in this book, Peter says, “The big challenge that I face trying to teach you something is that you won’t beviele that what you’re hearing is new.You’re going to filter what you’re going to hear through the good, the bad, and the ugly stuff you already have jammed in your head. You interpret it based on the old and think it’s the old stuff you’ve already heard before.The most complex part of this problem is that you need to learn skills that you don’t know . . . but that you think you know.And when you think you already know something your brain shuts down and rejects new information.This means you’ve got to surrender the idea that you already know and then you’ve got to be truly open to learning the things you think you know but that you don’t. The practice of staying open as much as possible is what is oh so necessary.The Obstacle In The Way Of You Learning: “I Disagree”Why is this such a nasty problem when it comes to you mastering new skills?Disagreeing has led to some major innovations in society but there’s a level above this that allows for a richer reality.Entrepreneurs and founders of businesses who solve problems in society are often known as “High Difference People”. This means they see how things are different as opposed to how they’re similar. In the personality types world they’re labeled as mis-matchers. An example of mis-matching behavior saying to someone, “That’s a nice blue shirt,” and them responding, “It’s not really blue. It’s more like a turquoise.”Einstein came along and helped us mis-matchers by bringing to the forefront of consciousness the theory of relativity. Relativity says that all we have is our perspective and at best, all perspectives are partial. We can never see the whole equation. We can never know everything about what’s going on.This is why 80+% of disagreements are nothing but you closing your mind instead of opening it to learn something new.Knowledge and professional development comes about when someone comes up with an idea, a hypotheses, and this leads to them making a case for what they’ve come to beviele is true.Then someone comes along and counters this hypotheses and comes up with the argument for the antithesis and this leads to both parties duking it out with each other trying to prove the other wrong.These fights, Science vs. Religion for example, are often ugly and looong.What it usually takes to end this fighting is for someone in a future generation coming along and figuring out how both parties were right and they synthesize the opposing arguments which gives birth to a higher order perspective.And this starts the whole cycle over again when someone challenges this perspective.A Mantra To Adopt For Yourself . . .Seek synthesis. Seek synthesis. Seek synthesis.Instead of reverting to the default part of yourself that automatically disagrees with people and sets out to make the other person wrong, which is nothing but our childish desire to seek significance, stop and ask yourself, “What part of what they’re saying is new, intriguing, different, a new paradigm shift for me and how can I fuse this with what I’m already attached to, synthesize it and bring value to both of us? How can I elevate both of us?”“I knew that.” and “I disagree.” are the two prison cells that keep both your ability to learn and your ability to teach trapped in a juvenile existence.How Attached To Your Ideas Are You?Tony Robbins was having a conversation with one of the co-creators of NLP, John Grinder and John told him, “Tony, never beviele anything too much because they’ll always be a situation where it’s not true.”Never beviele anything too much because they’ll always be a situation where it’s not true. A good rule of thumb is to never really beviele anything more than 50%.50% buy in is a safe bet because it’s hard to anything, any concept, idea, or principle that someone else hasn’t come along and shown people how to transcend it and go the next level with a distinction that helped us understand it even better.There’s always another level. There’s always another side, no matter how thin you slice it. Never beviele anything too much.

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