Sales Effectiveness

Every Day Should Be National Employee Appreciation Day

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March 6, 2018
Every Day Should Be National Employee Appreciation Day

Tweet Each first Friday in March is Employee Appreciation Day. While not all companies observe it, some reserve it as an official day on which to honor and celebrate their employees. Whether on the official day or any other, here are four reasons to show employees appreciation. Appreciation matters as much as money to...
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Two Tactics to Improve Customer Engagement Levels

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January 16, 2018
Two Tactics to Improve Customer Engagement Levels

Tweet Customer engagement encompasses all of the experiences and touchpoints a customer has with an organization’s products, services and employees. Forbes recently published its latest list of the top 50 Most Engaged Companies. These organizations offer consistent experiences, perform customer data analyses and design their teams in a matter that enables employees to prioritize the customer. Think...
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Four Reasons to Use Testimonials in Sales

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November 27, 2017
Four Reasons to Use Testimonials in Sales

Tweet Today, 92% of consumers incorporate product and service reviews into their online purchase decision1. Positive reviews are a critical component of an organization’s branding and marketing strategies because they instill trust and loyalty. Since third party reviews are so very effective, it’s difficult to imagine why many sales people don’t leverage them when selling...
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Negotiations—Four Steps for Smooth Selling

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February 24, 2017
Negotiations—Four Steps for Smooth Selling

Tweet Whenever stakes are high—as with negotiating, fear and anxiety tend to dominant our minds.  Instead of fearing negotiations, approach them with the same process and perspectives as those who have mastered the art of the deal.  Here is how. Define a win-win strategy.  Sales professionals sometimes refer to an upcoming pitch as, ‘Going...
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Three Stellar Service Steps from Sailing the Seas

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July 15, 2016
Three Stellar Service Steps from Sailing the Seas

Tweet Despite dozens of deranged cruise ship stories—from crashing into a giant rock to dozens of onboard illnesses, millions of Americans continue to cruise.  In fact, the number of passengers carried by the cruise industry has grown year-on-year and is expected to exceed 24 million in 2018.  If you’ve cruised before, you most likely have...
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Sales Strategies To Win The Battle (and the War)

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January 7, 2015
Sales Strategies To Win The Battle (and the War)

Tweet Any good salesperson knows that winning a sale is not a one hit wonder. There are rounds of conversations, relationship building and negotiation along the way. Sometimes, it can seem almost impossible, if not exhausting, to get the desired end result.  Sherrie Campbell seems to understand the challenge of securing that next sale,...
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Six Core Ingredients for Success in Sales

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August 15, 2014
Six Core Ingredients for Success in Sales

Tweet Being a solo professional across Indianapolis and Central Indiana means being at your best every single day; no matter the industry, from being in real estate to the car business, the key ingredient for prosperity is to be motivated and ready to go every single day of the week. Being the best in...
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The Importance of Motivation in Sales Training

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July 12, 2014
The Importance of Motivation in Sales Training

Tweet Motivation is a key component for any kind of success, no matter what the venture. In today’s competitive business world it is an enormously effective tool, and its applications are much more obvious than anywhere else, perhaps, because the effects are immediately visible. Motivations enters the picture when it’s necessary to begin something,...
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8 Ways to Improve Listening in Any Sales Situation

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June 29, 2014
8 Ways to Improve Listening in Any Sales Situation

Tweet Managing and building a network of relationships is an everyday activity. For salespeople in and around Indianapolis, it is very important for success and growth. Since virtually every relationship is built through positive interaction and interpersonal communication, it is essential that sales professionals understand that networking drives visibility. The relationship builder in many...
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6 Strategies for Successful Selling

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May 30, 2014
6 Strategies for Successful Selling

Tweet The challenges for sales professionals in Indianapolis and across Indiana are important to address as each one strives for success. In fact, success is the biggest challenge. There is always a lot of competition for both sales and services in our region. No matter the industry, building and sustaining a client base and...
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